venerdì 3 ottobre 2008

Tattiche per superare la crisi

Un podcast interessante di Marketing Sherpa che spiega come le aziende americane stanno riformulando i budget di marketing duramte l'attuale grave crisi economica.
The downturn in the economy is making it tough on the marketing community - especially marketing budgets. What has changed over the past nine months?
Stefan Tornquist, Research Director, MarketingSherpa, talks about some of the profound shifts in spending that showed up in a recent survey of B-to-B and consumer marketers. Overall, at larger companies, 25 budgets are being cut for every spending plan getting a boost - with the average decrease around 20%.
Click here to listen to some of the eye-opening results of MarketingSherpa's most recent economic survey: Click to continue