Fake News Not Quite Dead Yet
Source: PR Week, April 20, 2009
Despite the financial woes of the public relations firm Medialink Worldwide, which specializes in audio news releases and video news releases, PR Week claims that fake news is recession-proof. "For reporters covering breaking news, live broadcasts mean there's no lag time." In other words, sponsored video provided by PR firms "allows reporters to cover stories while cutting travel expenses." Videos can also help "companies with budget restraints, or corporate executives who want to deliver a message to employees," without traveling. Executives from the NewsMarket and On the Scene Productions -- PR firms that specialize in video -- told PR Week that video services really do help companies with tight budgets. Or maybe their firms are on tight budgets, and trying to appeal to potential new clients?